Project Overview
Initial, a leading hygiene business, needed a high-end presentation deck to showcase their Reflection bathroom range to potential customers. The goal was to design a brochure that reflected the luxury, sophistication, and premium quality of the product line while maintaining Initial’s clean, professional branding.
Challenges & Approach:
To communicate the premium feel of the Reflection range, I focused on:
Sleek & Minimalist Design – Used a refined layout with elegant typography, spacious white space, and subtle detailing to enhance the luxurious feel.
High-Quality Visuals – Ensured that product photography was given center stage, allowing customers to see the premium craftsmanship and sleek finishes.
Clear & Persuasive Content Flow – Organized the deck so that the benefits and features of the Reflection range were easy to understand, keeping messaging concise yet compelling.
Outcome:
The final presentation successfully positioned the Reflection range as a luxury, high-end bathroom solution, reinforcing Initial’s reputation for quality and innovation. The sleek, minimalist approach helped create a polished and professional sales tool, making a strong impression on potential customers.
