Project Overview
Rentokil Initial needed a series of engaging social media posts for various global campaigns, including:
Global Handwashing Day – Promoting the importance of hand hygiene.
MyInitial – Showcasing their product portal for easy customer access.
World Food Safety Day – Highlighting hygiene’s role in food safety.
Flexi Armour – Introducing and promoting their innovative product range.
These posts would be shared worldwide and translated into 88 languages, requiring designs that were visually impactful, universally understood, and adaptable for different markets.
Challenges & Approach:
With a global audience in mind, I designed posts that were:
Clear & Visually Engaging – Used bold imagery, icons, and concise messaging to ensure clarity across multiple languages.
Consistent with Brand Identity – Maintained Rentokil Initial’s branding while tailoring each campaign’s look and feel to its theme.
Easily Adaptable for Localization – Designed layouts that allowed space for text variations, ensuring smooth translations without disrupting the design.
Outcome:
The final social media assets provided Rentokil Initial with a cohesive and impactful digital presence across international markets. The posts effectively engaged audiences, drove awareness for key initiatives, and reinforced the brand’s leadership in hygiene and safety solutions worldwide.
