Project Overview

UEC Business School needed two advertising posters designed to attract a younger audience to their courses. The challenge was to create something fresh, modern, and attention-grabbing—moving away from traditional academic marketing to something more youthful and engaging.

Challenges & Approach:
To stand out and appeal to a younger demographic, I designed the posters with:

• A Bold, Modern Look – Used a dark background with high-contrast blue accents to create a visually striking design.

• Youth-Focused Aesthetic – Chose dynamic typography and a clean, contemporary layout to make the posters feel more relevant to younger students.

• Clear & Concise Messaging – Kept the text minimal and impactful, ensuring the key information about courses was easy to read at a glance.

Outcome:
The final posters presented UEC Business School in a fresh and exciting way, designed to catch the attention of younger students and encourage them to explore their course offerings. The modern and high-contrast design helped the posters stand out in busy environments, making them an effective marketing tool.