Project Overview

SLAB Tiles required a detailed and visually polished 110-page product catalogue to showcase their full range of tiles. This project demanded a high level of accuracy to ensure all product information—specifications, styles, and finishes—was correctly displayed while maintaining an elegant and organized design.

Challenges & Approach:
With such an extensive catalogue, my focus was on:

• Precision & Attention to Detail – Ensured that all tile specifications were correctly formatted and easy to reference.

• Clear & Structured Layout – Organized the content in a way that allowed for smooth navigation, making it simple for customers to find what they needed.

• Sleek & Brand-Aligned Design – Used a minimalist and sophisticated design approach to complement the premium nature of SLAB’s tile collections.

• High-Quality Visuals – Prioritized large, crisp product imagery to let the textures and details of each tile stand out.

Outcome:
The final catalogue provided SLAB Tiles with a comprehensive and beautifully designed sales tool that not only showcased their products effectively but also enhanced their brand presence. The blend of meticulous detail and modern design made it an essential resource for both customers and sales teams.