Project Overview

RoadGuard, a newly launched brand, needed a flyer to promote their services at a major conference in the U.S. However, with no existing brand identity, the challenge was bigger than just a flyer—I had to create a fresh, professional, and cohesive brand presence from scratch.

Challenges & Approach:
With no prior branding in place, I developed a strong visual identity that would define RoadGuard’s look and feel. The goal was to create a design that was not only visually appealing but also clear, engaging, and suitable for their target audience.

• Brand Identity Creation: Developed a distinct color palette, typography, and design elements that would shape RoadGuard’s future branding.

• Conference-Ready Flyer: Designed an eye-catching, professional flyer that clearly communicated RoadGuard’s offerings while grabbing attention in a busy conference setting.

• Consistent & Scalable Design: Ensured the new brand identity was versatile enough to be used across future marketing materials.

Outcome:
The final flyer and branding gave RoadGuard a professional and polished presence at the conference, helping them stand out and establish credibility in a competitive space. This foundational work set the stage for their future marketing efforts.