Project Overview

Unbeleafable needed a series of eye-catching digital screen advertisements to be displayed outside Tesco stores across the UK. Running for two weeks, the campaign had two key focuses:

• Week 1: Celebrating the launch of their new product, Zesty Baby Leaves.

• Week 2: Promoting National Salad Week, a brand-led initiative to encourage healthier eating and celebrate salads.

With full creative direction, I had the opportunity to craft a visually compelling campaign that would grab attention and resonate with shoppers.

Challenges & Approach:
The screens had to be bold, engaging, and instantly impactful to capture passersby in busy retail environments. My approach included:

• High-Impact Visuals: Used vibrant colors, crisp imagery, and dynamic layouts to stand out in high-traffic locations.

• Clear, Concise Messaging: Ensured key messages—such as the product launch and event details—were communicated instantly and effectively.

• Seamless Campaign Flow: Designed a smooth transition from Zesty Baby Leaves in Week 1 to National Salad Week in Week 2, keeping branding consistent while shifting the focus.

Outcome:
The campaign successfully engaged Tesco shoppers, increasing awareness of Zesty Baby Leaves and driving participation in National Salad Week. The visually striking digital screens reinforced Unbeleafable’s brand identity while encouraging healthier choices in a fresh and exciting way.